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energise the music sector, cultivate talent and promote the industry through collaboration and partnerships so THAT, 

North Staffordshire is recognised for its musical vibrancy,
diversity and opportunities for all

Values

Quality


Trust


Equity


Transparency


Vibrancy

AIMS

Build a thriving and connected music sector
Create inclusive pathways for children
and young people
Develop, retain and showcase local talent Grow participation and diversify audiences
Attract investment and raise the region’s profile

Governance

Establish a representative partnership steering group
Ensure clear roles, responsibilities and decision-making processes
Embed co-design with musicians and young people in all activity
Maintain transparency through regular reporting and shared data
Provide strong leadership and coordination through a dedicated backbone function

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Communications

Create a clear and consistent music identity for North Staffordshire
Connect and inform musicians through regular updates and shared platforms
Engage and grow audiences through accessible, targeted campaigns
Share impact and influence stakeholders through strong storytelling and data
Enable two-way communication through forums, partnerships and feedback

Strategic Priorities

Children & Young
People Pathways

Communications &
Marketing

Strengthening the Sector

Increased our Audiences

Secure Local
Investment

Get Involved

Have a question, an idea, or want to find out how you can get involved? We’d love to hear from you. Get in touch to discover how we can support you, how you can support the wider group, or simply to have a conversation about how we can work together.

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Meet The Team