Build a thriving and connected music sector

Create inclusive pathways for children
and young people

Develop, retain and showcase local talent Grow participation and diversify audiences

Attract investment and raise the region’s profile

Create a clear and consistent music identity for North Staffordshire

Connect and inform musicians through regular updates and shared platforms

Engage and grow audiences through accessible, targeted campaigns

Share impact and influence stakeholders through strong storytelling and data

Enable two-way communication through forums, partnerships and feedback

Establish a representative partnership steering group

Ensure clear roles, responsibilities and decision-making processes

Embed co-design with musicians and young people in all activity

Maintain transparency through regular reporting and shared data

Provide strong leadership and coordination through a dedicated backbone function